When people hear the phrase “instant coffee,” they often think of a quick fix — convenient, yes, but lacking the richness and aroma of a fresh brew.
At Modern Hippi, we see it differently.
We believe instant coffee can — and should — be just as nuanced, aromatic, and satisfying as what you’d find in your favorite café. The secret lies in a perfect harmony between cutting-edge technology and an unwavering passion for coffee.
Because technology can preserve flavor.
But passion brings it to life.
The Technology: Freeze-Drying with Intention
Freeze-drying, also known as sublimation, is one of the most advanced methods in the world — a process supported by the European Coffee Federation (2022) for its ability to lock in the flavor, aroma, and structure of coffee without damaging heat.
Here’s how we do it:
Brew at Peak Extraction
We start with premium Arabica beans. 18 grams of ground arabica coffee is brewed to perfection with carefully calibrated ratios and temperature. This ensures a cup that’s balanced, layered, and worthy of preservation.
Freeze at –40 °C
Immediately after brewing, we flash-freeze the coffee for 36 hours. This step captures fragile aroma molecules and flavor compounds at their peak, before they have any chance to degrade.
Sublimation Stage
Under low pressure, the frozen water in the coffee turns directly from ice to vapor. This gentle process preserves up to 90–95% of the coffee’s original aroma and taste — a level of flavor retention spray-drying simply can’t match.
The result is more than just “instant coffee.” It’s a true representation of a freshly brewed cup, suspended in time until you’re ready to enjoy it.
👉 Read more about our approach to roasting and brewing at Modern Hippi Roasters.
The Craft: Where Technology Meets Passion
Technology sets the stage. But the soul of the cup? That’s passion.
We don’t rely on technology alone. Every flavor note is shaped by people who love coffee deeply and know how to honor it.
Roast Profiling
We highlight each bean’s natural personality — whether that’s smooth chocolate, vibrant citrus, or floral brightness.
Precision Brewing
We extract every batch with intention, using controlled variables to craft a brew that’s expressive and complex.
Gentle Drying
By maintaining low pressure and stable temperature, we protect delicate aromatic compounds that give coffee its depth (National Coffee Association USA).
This is where technology ends, and craft begins — where the process becomes an art. The result is a freeze-dried coffee that dissolves in seconds, yet tastes like it came straight from a skilled barista’s hands.
Built for Modern Life — Without Compromise
Our freeze-drying process isn’t just about preserving quality. It’s about making great coffee accessible anytime, anywhere, while caring for the planet.
Lightweight & Efficient – Shelf-stable and easy to transport, reducing shipping energy and waste.
Less Equipment, Less Waste – No machines required — just pure flavor.
Craft Coffee, Wherever You Are – Whether at home, at work, or on the road, café-quality coffee is only moments away.
Global reports from Euromonitor International (2024) and World Coffee Portal (2024) show that premium instant coffee is one of the fastest-growing segments worldwide — proving that today’s coffee drinkers want both quality and convenience.
Our Philosophy: Precision Meets Heart
Freeze-drying is our tool. Passion is our compass.
Every cup of Modern Hippi coffee reflects years of craft, innovation, and care. It’s a reminder that great coffee isn’t just made by machines — it’s made by people who love the bean, respect the process, and obsess over every note in the cup.
So when you sip Modern Hippi, you’re not just drinking coffee.
You’re tasting a perfect blend of technology and passion — the harmony of science and soul.
References
European Coffee Federation (2022). Freeze-Drying Technology in Coffee Preservation
World Coffee Portal (2024). Premium Instant Coffee Market Report
Euromonitor International (2024). Coffee: Global Industry Overview
National Coffee Association USA. The Science of Coffee Aroma and Volatiles
